Bright MLS case study header with windows of a modern house annotated with bounding boxes

How Keymakr helped
Bright MLS prepare
data for an AI-powered
real estate analysis
application

Real estate, AI listings

Project for:
Services:
Overview:
Case study period 04.2025 to 08.2026
Team of up to 6 specialists
98.5% annotation accuracy

Intro

Bright MLS is one of the largest multiple listing services in the United States, serving over 100,000 real estate professionals across the Mid-Atlantic. The company provides real-time data, deep market intelligence, and the tools to connect more than half a million buyers and sellers every month.

Their recently released AI-forward Listing Management platform is designed to automate workflows and reduce friction throughout the listing process. AI-powered features support tasks such as drafting public remarks, generating image descriptions, and assisting with completing certain listing fields.

Bright MLS worked with Keymakr to develop annotated image data that helped train their latest model to recognize interior and exterior features in listed properties.

Example of a two-story house exterior with windows, shutters and wall lights annotated with bounding boxes

These images are examples and do not represent the actual case study

The challenge

The annotation included bounding boxes for household appliances and other interior and exterior elements. At the image level, they also labeled room and scene attributes, including flooring and wall materials, ceiling type, and specific areas or spaces.

Although the object detection task itself was technically straightforward, the project required clear annotation rules and consistent application of the same logic across tens of thousands of images.

Example of a living room interior with a chandelier, shelving unit and armchair annotated with bounding boxes

These images are examples and do not represent the actual case study

The solution

The project went through seven iterations. The first batches were relatively small and helped refine the requirements using real project data. After that, the volume gradually increased: the main deliveries included thousands of images, while the team was able to work with a more stable set of guidelines and move through subsequent parts of the dataset more efficiently.

Specific rules were established for ambiguous cases. An object was annotated if enough of its area was visible or if all features required for confident identification could still be found. Heavily blurred or cropped objects, elements below the defined minimum size, and objects visible only in mirrors were excluded. Attributes were added only when they could be identified directly from the image, without making assumptions.

Most of the annotation work was handled by a team familiar with the project's taxonomy and unique requirements, and, at different stages, included around 6 specialists.

Example of a kitchen interior with pendant lights, range hood, cooktop, refrigerator and dining table annotated with bounding boxes

These images are examples and do not represent the actual case study

Quality control was performed by Keymakr at every level, with reviews and sanity checks developed to ensure a seamless delivery process. After receiving feedback, specialists conducted additional batch reviews and incorporated new clarifications into the annotation guidelines to prevent recurring issues and improve the average quality of future batches. As a result, the project achieved an average annotation accuracy of 98.5%, exceeding the expected 95%.

One of the key outcomes was the optimization of the production process. As the team progressed through the initial iterations, it gained a clearer understanding of the actual production pace, targets, and deadlines, enabling Keymakr to refine the delivery model. As a result, the full project scope was completed roughly 20% more efficiently than the initial estimate, while maintaining the same data volume and quality requirements.

For Keymakr, this project carries established experience with computer vision in real estate into a new application area. The team has previously worked with property imagery in projects focused on identifying damage from fires and floods for insurance use cases. The work with Bright MLS builds on that experience by applying computer vision to the automated analysis of property characteristics.

Example of an outdoor courtyard with benches and street lamps annotated with bounding boxes

These images are examples and do not represent the actual case study

Results

7 iterations and 30,000+ images processed
The project progressed from small initial batches to larger deliveries of several thousand images. In total, the team annotated 70,000+ objects across interior and exterior property photos.
98.5% average annotation accuracy
Internal quality control was complemented by feedback from Bright MLS, with new clarifications consistently incorporated into the guidelines and subsequent batches. This helped maintain stable quality across the full dataset, resulting in an average annotation accuracy of 98.5%, exceeding the expected 95%.
Production model optimized by 20%
After the first iterations, Keymakr was able to assess actual production speed, review requirements, and the optimal team structure more accurately and adjust the production model accordingly. As a result, the full planned scope was completed roughly 20% more efficiently than initially estimated, while maintaining the same scope and quality standards.
"Keymakr delivered precise, high-quality data annotations for our object detection models on real estate listing photos. Their attention to detail, quick feedback loops, and proactive communication made them a stand-out annotation partner. Thank you to the Keymakr team for their outstanding support and collaboration!"
Quote icon

Aditi Sen, Manager Predictive Analytics at BrightMLS

"Our collaboration with the Bright MLS team was highly productive, with close communication, effective feedback loops, and well-managed timelines. We appreciate the comfortable working conditions that allowed us to maximize our efficiency. Thank you to the Bright MLS team for the constructive partnership. We look forward to working together on new projects and challenges."
Quote icon

Gleb Zakharov, Keymakr PM

Reviews
on

down-line
g2
star
star
star
star
star

"Delivering Quality and Excellence"

The upside of working with Keymakr is their strategy to annotations. You are given a sample of work to correct before they begin on the big batches. This saves all parties time and...

star
star
star
star
star

"Great service, fair price"

Ability to accommodate different and not consistent workflows.
Ability to scale up as well as scale down.
All the data was in the custom format that...

star
star
star
star
star

"Awesome Labeling for ML"

I have worked with Keymakr for about 2 years on several segmentation tasks.
They always provide excellent edge alignment, consistency, and speed...

More
cases

down-line
Confidential client icon

Automotive

Delivering scalable traffic detection data for a major automotive company

SoundAware logo

MusicTech

Providing consensus-based media monitoring to help SoundAware protect the intellectual property rights of creators

Cognex logo

Robotics

Helping Cognex with high-quality OCR and object detection datasets for industrial automation