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Gaming

Our data labeling services encompass the entire spectrum of gaming AI, from fine-tuning NPC dialogues and behavior to effectively combating toxicity in chats.

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Human experts from Gaming

Narrative Director

Evaluates and labels complex NPC dialogues, ensuring all generated responses adhere to game lore and narrative integrity.

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AI Programmer

Verifies the correctness of technical data labeling, optimizes internal prompts for models, and supports the fine-tuning of LLMs on gameplay data.

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Game Designer

Translates gameplay rules, quest logic, and user instructions into structured training data, helping AI models provide actionable advice.

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Localization Manager

Ensures translation quality, verifies cultural appropriateness, and maintains the consistency of terminology across all language versions of the game.

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Quality Assurance Specialist

Conducts systematic audits of model outputs, identifies errors, hallucinations, lore inconsistencies, and ensures the reliability of in-game AI systems.

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Community Manager

Labels and classifies player communication, helping models effectively detect toxicity, abuse, and other community guideline violations.

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Linguist

Works with language specifics, annotates gamer slang, dialects, and specialized terminology to enhance the accuracy of text understanding by models.

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LLM Data Types for Gaming

Multi-turn Dialogue Annotation

This is the high-quality labeling of branching character dialogues and all stages of the conversation. It teaches models to create coherent, sequential responses that accurately fit the game's story, supporting dynamic storytelling.

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Instruction Annotation

This involves the structured labeling of quest logic, gameplay rules, and system instructions. It helps AI models understand complex game workflows and provide players with accurate, actionable guidance and hints.

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Toxicity Labeling

This process includes verifying and marking player communication (chats, voice recordings) to detect aggression or unsafe behavior. It is essential for training moderation systems that protect the player community in real-time.

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Intent Classification

This is the labeling of player commands, requests, and actions into clear goal-oriented categories. It improves the responsiveness of hint systems and voice commands, ensuring adaptive gameplay.

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Entity Extraction

This involves the precise tagging of all in-game elements, including characters, locations, items, and abilities. It provides models with a structured understanding of the game world and its mechanics, aiding search and guidance.

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Sentiment Tagging

This involves labeling dialogue and chats with markers for emotional state or tone. It allows models to better adapt NPC tone and make the narrative deeper and more realistic.

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LLM Data Types for Gaming

Domain Data Collection and Cleaning

Generation, collection, and standardization of large amounts of specialized data for model training.

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Specialized Data Annotation

Engaging experts to label data to transform input into structured training material.

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Model Fine-Tuning

Adapting generic LLMs to client-specific data so that the model better understands industry terminology and context.

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Accuracy and Hallucination Audit

Systematically checking the model’s generated responses for factual inaccuracy and fabricated information (hallucinations) to ensure reliability.

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Prompt Engineering

Development and optimization of prompts to maximize the quality and predictability of the model’s output.

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LLM Monitoring and Support

Continuous monitoring of model performance in a production environment, tracking data drift and using feedback for regular updates.

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"Delivering Quality and Excellence"

The upside of working with Keymakr is their strategy to annotations. You are given a sample of work to correct before they begin on the big batches. This saves all parties time and...

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"Great service, fair price"

Ability to accommodate different and not consistent workflows.
Ability to scale up as well as scale down.
All the data was in the custom format that...

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"Awesome Labeling for ML"

I have worked with Keymakr for about 2 years on several segmentation tasks.
They always provide excellent edge alignment, consistency, and speed...

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LLM Use Cases in the Gaming Industry

Dynamic NPC Dialogue Generation

This feature allows NPCs to engage in free, context-aware conversations that move beyond pre-written dialogue trees. The LLM uses information about the game state, the character's personality, and inputs from embedded AI systems that track player choices in real time to generate unique, lore-consistent responses, making the game world feel more alive and reactive to player actions.

By removing the limitations of static scripts, developers can create truly emergent social gameplay. Players no longer feel like they are "exhausting" a character's dialogue; instead, they can probe for information or build relationships through natural language, significantly increasing immersion and the replayability of narrative-heavy games.

Automated Quest Content Creation

Utilize LLMs to rapidly generate vast amounts of diverse side-quests and complex narrative mini-paths. Developers only provide high-level requirements, and the model fills in the details, objectives, and text at a massive scale, significantly accelerating content development. This is particularly effective for:

Generating procedural lore items, such as books, letters, and environmental storytelling notes.
Creating branching side-missions that adapt to the player’s previous choices and faction standing.
Filling open-world environments with unique localized events that prevent the world from feeling empty.

Real-time Player Support Chatbots

Deploy AI assistants, expertly trained on deep game knowledge bases, to provide instant and accurate help to players. These chatbots quickly resolve common queries and technical issues, substantially reducing the workload on human support teams.

Beyond troubleshooting, these assistants act as "in-game encyclopedias", helping players recall complex plot points or understand intricate crafting systems. By providing this information within the game interface, developers can keep players engaged and prevent them from breaking immersion to search for guides on external websites.

In-Game Community Moderation

Leverage precisely tuned LLMs for real-time analysis of chat and voice transcripts across multiplayer environments. The models can detect subtle forms of toxicity and abuse that simple filters miss, ensuring a safer and more welcoming community. This proactive approach includes:

Contextual detection of harassment, distinguishing between friendly banter and genuine malice.
Identifying "soft" toxicity, such as griefing intent or passive-aggressive behavior in team channels.
Automating reporting flows by providing moderators with summarized evidence of policy violations.

Adaptive Gameplay Tutorials

Create unique learning flows that dynamically adjust hints and difficulty based on the player's current performance and specific struggles. This approach reduces frustration and helps players master complex game mechanics faster, optimizing the learning curve for both casual and hardcore audiences.

The LLM acts as an invisible mentor, analyzing where a player is failing and providing tailored advice rather than generic tips. If a player struggles with a specific combat mechanic, physical AI sensors in VR or AR setups can track player motions and feedback, allowing the system to offer a simplified training scenario or suggest tactical changes in real-time, ensuring that the challenge remains rewarding without becoming a barrier to progress.

Localization and Narrative Consistency

Streamline global releases by enabling the rapid, high-quality translation of massive volumes of dialogue and description text. The LLM ensures high cultural accuracy while preserving the narrative's integrity by using consistent terminology across all languages.

This is especially crucial for maintaining in massive RPGs with hundreds of thousands of words. By integrating the game's lore bible into the translation process, the model ensures that proper nouns, historical facts, and character voices remain consistent across every supported language, preventing the immersion-breaking errors common in traditional outsourcing.

FAQ

How do LLMs personalize player experience?

LLMs dramatically enhance personalization by analyzing a player’s in-game behavior, dialogue choices, and skill level in real time. This allows the model to dynamically adjust the difficulty of tutorials, tailor NPC responses to the player’s narrative history, or offer unique, context-sensitive hints that feel truly personalized.

What is the main LLM lore challenge?

The biggest challenge is ensuring that the LLM's output remains perfectly consistent with the game's established lore, character personalities, and strict internal rules. This is addressed through specialized services like entity extraction and human-in-the-loop supervision, where expert narrative staff continuously evaluate the model's responses for accuracy and canonical alignment.

What role do LLMs play in game testing?

LLMs are increasingly used in QA to test narrative consistency and dialogue flow. Models can analyze thousands of automatically generated dialogue paths and flag potential plot holes, character inconsistencies, or safety compliance issues, streamlining the narrative debugging process.